Sharing what moves me forward
Hi, I'm Waldo and this is my small personal site — a log of what I am doing, thinking about, and a new way to connect with people.
Currently: Senior Product Manager at Kleinanzeigen. Product consultant at Faust and Biztrix.
What I've been thinking
- The future of SaaS is tailored software
I built an NFC business card platform with a friend who runs a print shop. What we learned along the way says something about where software is going.
- The ticket is the thinking
How I treat every task, bug, and finding as a spec — and why that turns a kanban board into a compounding knowledge system.
- How we stopped hoping our AI was right and started knowing it
We built a fully automated campaign recommendation pipeline. The AI was fast, impressive, and wrong in ways we didn't notice for weeks. Here's what fixing that actually looked like.
Where I'm putting energy right now
Consulting with an early-stage AI startup — helping shape product strategy, sharpen positioning, and connect the dots between what the technology can do and what customers actually need.
Building a smart NFC business card platform as a joint venture — Eric brings the printing infrastructure, I build the digital layer.
Building real products with Claude Code — side projects, automation pipelines, and tools that would have taken weeks before. Less planning, more shipping.
Where I come from
I'm a product manager by trade. Over the last few years I've mostly worked on marketplace and SaaS products, sitting close to growth, monetization, and messy operational reality.
Across marketplace and B2B SaaS work, I kept running into the same problems:
Systems that technically worked, but only because people were compensating for gaps, edge cases, and missing automation.
Data existed, but turning it into action still relied on meetings, interpretation, or tribal knowledge instead of clear feedback loops.
Features and processes layered on without fully addressing the underlying problem, leading to fragile systems that aged badly.
What I enjoy most is stepping back, understanding the actual problem underneath, and then building systems from the ground up that remove entire classes of work instead of shifting them around.
What I'm interested in right now
- AI as infrastructure what happens when AI makes internal tools cheaper than meetings
- Small over generic how small, opinionated systems beat large generic SaaS
- Unstructured → production turning unstructured inputs into workflows that actually hold up
I care less about "AI features" and more about whether something meaningfully reduces friction, time, or cognitive load.
Current tool stack
Claude Code MCP servers Google Drive Jira Google Gems Comet Sider.ai Notion Project IDX Positron Obsidian Databricks QuickSight