Retail media
Search ranking, sponsored ads and AI in production, from building a large marketplace’s ads platform.
- How we stopped hoping our AI was right and started knowing it
We built an automated campaign recommendation pipeline. The AI was fast and wrong in ways we didn't notice for weeks. Here's what fixing that looked like.
- CTR is not the story. It's the first sentence.
Optimizing search ranking for sponsored ads taught me about proxy metrics: CTR tells you one thing, and the gap is where the interesting problems live.
- Every ad campaign, analysed every night
How I automated campaign review for a large book of advertisers with Python, Bedrock and GitHub Pages, so every campaign gets analysed every night.
